Sometimes it is the smallest things that make a difference. Nokia phones are more often using a STANDBY mode which conserves battery life. You can customize what the phone will display in this standby mode. It will show the time regardless of what option you choose as well as the missed calls or messages that you have received. But one cool thing you can do is customise the display to show whatever test you want, rather than display the date. Its nice to see your phone declaring its allegiance to you when it says "John's phone" while on standby. Sure this may not be a huge factor.. But its nice.